The children filed back into class on Monday morning, all excited. Their weekend assignment had been to sell something, then give a talk on productive salesmanship.

Sally led off. "I sold girl scout cookies and I made £30," she said proudly, "My sales approach was to appeal to the customer's civil spirit and I credit that approach for my obvious success."

"Very good," said the teacher.

Jenny was next. "I sold magazines," she said. "I made £45 and I explained to everyone that the magazines would keep them up on current events."

"Very good, Jenny," said the teacher......

Eventually, it was Johnny's turn.

The teacher held her breath, knowing Johnny of old. Johnny walked to the front of the classroom and dumped a box full of cash on the teacher's desk. "£2,226," he said.

"£2,226!" said the teacher. "What in the world were you selling?"

"Toothbrushes," said Little Johnny.

"Toothbrushes!" said the teacher, "How could you possibly sell enough toothbrushes to make that much money?"

"I found the busiest corner in town," said Johnny, "I set up a stand and gave everybody who walked by a free sample of tortillas and my own special dip."

They all said the same thing, "Hey, this tastes like dog ****!" Then I would say, "It is dog ****, do you want to buy a toothbrush?" "As for technique, I used the governmental approach of giving you something ****ty for free, and then making you pay through the nose to get the taste out of your mouth."